Pharma Strategy
Epixx · Epilepsy brand plan
Multi-year brand plan focusing on XR formulation, neurologist engagement, and market share growth with patient-centric positioning.
Portfolio
Strategy, data and design in one place.
A curated selection of projects across pharmaceutical strategy, analytics, brand planning, and visual experiences.
Selected work
A snapshot of projects from pharma, data and creative fields.
Pharma Portfolio
Cardio portfolio · Market shaping
Analysis of telmisartan and irbesartan markets, treatment pathways, and tactics to increase treatment access and adherence.
Data & Dashboards
Sales-out & performance dashboard
Dynamic Excel / Power BI dashboard tracking monthly sales-in & sales-out, MR performance, gaps vs. target, and MS evolution.
Analytics
Patient funnel & source of business
Framework connecting population, diagnosis, treatment, brand choice and adherence to estimate real treatment potential by specialty.
Design
IRIS Lights brand visuals
Elegant visual identity concepts for an event & light experience brand, blending dark backgrounds with warm, soft light accents.
Visual Storytelling
Pharma visual decks
Clean, story-driven slide designs for brand plans, market reviews and internal presentations.
IRIS Lights
Event agenda web panel
Lightweight web interface connected to Firestore to manage event agendas, timeslots and setups for IRIS Lights projects.
Special Moments
Gender reveal & special effects
Concept layouts and mockups for gender reveal setups and special lighting experiences tailored to each event.